Meta is now paying for a billboard just outside the famous "crossroads of the world" in New York's Times Square. Facebook's co-founder and Meta CEO Mark Zuckerberg announced on Monday that a new billboard will be going up above Pennsylvania Station, located just south of Times Square and close to New York's famous Broadway area theaters.
"WhatsApp is far more private and secure than iMessage, with end-to-end encryption that works across both iPhones and Android, including group chats," - Mark Zuckerburg said on Instagram.
Zuckerburg also highlighted other features such as Disappearing messages and others that iMessage doesn't have.
Meta spokesperson Vispi Bhopti says that this ad campaign is much more than just the billboard in New York City. “it will appear on broadcast TV, digital ads, social media networks, and billboards all over California.